Ecommerce Launch Checklist: The Last Test Before Traffic Arrives

Product and promise

Confirm every listed product is available, photographed accurately and priced from a current supplier quote. Check variants, dimensions, claims and any safety or regulatory requirements relevant to the market. Place a sample order so the item and delivery estimate have real support. Keep a record of where each product description came from.

Checkout and fulfillment

On a phone, test navigation, cart, discount rules, shipping calculation, payment and confirmation. Then inspect the merchant order, supplier handoff, tracking email and a simulated cancellation. Shopify's store-starting guide treats payments and operations as part of setup, not later polish. Check both success and failure states, including an unavailable variant and a declined payment.

Trust and measurement

Make delivery, return, privacy and contact information findable before checkout. Verify your support inbox receives a message and someone is assigned to reply. Confirm analytics records a consented visit and test order without double-counting. Google recommends a clear, crawlable ecommerce structure; ensure category and product links work without search-box tricks.

One final human pass

Ask a person who has never seen the store to buy a test product and say aloud what they expect to receive. Watch for hesitation rather than explaining the interface. Fix blockers first; leave cosmetic experiments for after real traffic. Once this gate passes, use the 30-day plan to learn from early customers.