Everything we handle so you don't
No vague “store setup”. This is the actual checklist we work through, the thinking behind every page we design, and the honest maths on what it would cost you to put the same thing together on your own.
Built for founders who want to…
Five starting points, one team. Pick the one that sounds like you.
An empty store, waiting to be built
You have an idea and a budget, not a store.
We handle the whole build — product research, branded design, payments and tracking — and hand it over ready for you to operate.
- Product-candidate research
- Full branded store build
- Payments, apps & tracking
- Target launch in 5 calendar days from kickoff
The checklist, area by area
Pick an area to see exactly what is inside it.
That's the Premium scope — 114 line items across 13 areas. Starter and Standard cover a subset; every package page lists exactly what's in it. Compare the packages
Every element on a product page has a job.
This is the thinking that goes into your store. Explore the page — each part explains the decision behind it.
Product photography
People judge quality before they read a word. Clean, consistent, zoomable images do more for conversion than any headline — so the gallery gets the most space on the page.
Built by our team. Kept sharp by automation.
Every store is designed and built by a focused e-commerce team — then we wire in the integrations that keep working once we hand it over.
Six things that keep running without you
Recovering carts you would have lost, answering buyers at midnight, and flagging what to fix next. Less admin on your plate, and a store that keeps improving instead of ageing.
Eligible abandoned carts receive the follow-ups you approve, with timing and content set before launch.
Common sizing, shipping and order questions can be answered from approved content, with a clear path to human support.
Analytics reports surface page and checkout drop-offs so future changes can be based on your data rather than guesswork.
New product descriptions and email drafts written in your brand's voice. You approve; you never start from a blank page.
Live demand and margin data on tap when you're deciding what to add next, so the next product isn't a gamble.
Configured tools can flag speed, tracking and SEO issues for review instead of implying the store fixes itself.
What this costs if you build it yourself
Not a scare tactic — just the line items. Every one of these is a tool or a freelancer you would end up paying for anyway. Scroll and watch it add up.
- Custom theme developmentNiche-tailored code and design work$205–$295
- Logo & brand identityFreelance designer, 2–3 concepts + revisions$90–$170
- Product research tools3 months of a sales-data / spy tool$55–$100
- Reviews, upsell & bundle appsFirst year of the usual four or five$205–$340
- Landing-page builderAnnual plan, for funnels and offer pages$80–$135
- Email & SMS automation6 months on an entry-level plan$70–$135
- Freelance dev for the fixesSpeed, pixel/tracking, checkout tweaks$135–$285
Realistically $840 – $1,465 in tools and freelancers — before a single ad runs. And that's only the money.
Target launch in 5 calendar days from kickoff. A custom-coded theme and the listed Standard deliverables are included; third-party subscriptions may be separate.
Compare the packagesFigures are typical market rates for the tools and freelance work involved, not quotes — app pricing and designer rates move around, and your mix will differ. Ask us to break it down for your niche.
It's not a cost — see when it pays for itself
Slide in your numbers and watch how few orders it takes to earn your store back. Everything after that is profit, and the store is yours forever.
These are your numbers, not ours — set them to whatever looks realistic for your niche. Most beginner stores land between $11 and $24 an order at a 35–50% margin.
Charted over 6 months at a deliberately conservative 30 orders/month.
That is the build cost recovered, and the store is yours outright — no monthly Rystella fee to us, ever. Shopify's own plan, your ad spend and your product cost are separate running costs, and this works out the build only.
That is the whole scope. Ready when you are.
Tell us your niche and budget, and we'll tell you which package covers what you need.